Senior WordPress Developer

Carrot.com powers thousands of high-ranking lead generation websites. 

We’re looking for a Senior WordPress engineer to partner with our product and design team to define and lead the technical roadmap as we adopt new tech like block-based themes and AI.

You’ll need to be an expert in the WordPress block editor, themes, browser performance (CWV), and conversion rate optimization. A champion of systems, automation, and UX to generate high performing websites our members love.
 

Our Vision:
"Create powerful, intuitive software that leverages data and automation
to attract the right leads and convert more customers."

Carrot is a SaaS company that helps real estate & home services professionals cut through the clutter online to grow leads and revenue with our lead generation and content marketing tools. That’s what we do… that’s what we challenge ourselves to be the best in the world at. But, we do this to inspire and empower people to gain freedom and make a bigger impact.

We live & breathe our core values. That might sound cliché, but our values are what unite us and reinforce the fact that we’re more concerned about how we’re serving our team members & our customers, in addition to our bottom line. Do we do this perfectly? Nope. But as our values state, we're always looking to grow together . 

11 years, 4 Inc. 5000 awards, 35+ full-time team members, Bootstrapped, and 5,000+ active members...

Learn more @ Carrot.com →

This Senior Software Engineer Role
We're not looking for the average WordPress developer – we're looking for someone who can come in and make a quick & lasting impact on our team & product. 

This high-level role will help chart our roadmap for maintaining and advancing a large multisite network by combining modern WordPress features and professional development technologies (like Javascript/React, Tailwind, Playwright, Laravel and PSR standards).

The successful candidate will partner with our remote team to research new solutions, define development plans, and lead projects to develop exceptional user experiences for launching high-performing websites.

Key Responsibilities

• Partner with product/design team to define and drive the technical roadmap for the Carrot website platform.
• Be our expert in modern WordPress features—block editor, themes
• Deeply understand and optimize for browser performance (CWV)
• Advise and contribute to conversion rate optimization at scale
• Champion systems, optimization, and automation
• Proactively identify and reduce risks before starting major projects
• Set standards, create and lead projects, delegate work to others
• Go out of your way to reduce complexity
• Take additional “tech lead” responsibilities as needed for driving to results

You'd be a great fit for this role if...

You'd be pumped about partnering to set our roadmap for automated customer websites:

• Adoption of modern WordPress features like full site editing and block-based themes
• Building dynamic content tools like Block Pattern libraries
• Simplifying complex user interactions between content and site design at scale
• Automating website creation and page layouts with patterns and generative AI

You have a strong background in leading projects from goal to a successful launch:

• Collaborate with other teams to understand the customer's needs
• Creating work plans (epic, tickets, timelines)
• Delegating work throughout a team
• Ensuring project timelines are met
• Creating technical documentation
• And measuring results to ensure goals are met

• Working across teams (product, CX, etc) to ensure our products are meeting customer needs
• Partnering with other Engineering leads on shared goals and supporting connected products
• Mentoring and unblocking others in the team

Technical Qualifications

• Expert in WordPress visual/block editor (Gutenberg)
• Extensive experience building and maintaining ​​​themes, plugins
• Experience building and maintaining automated builds and testing (Playwright)
• Experience with PHP frameworks like Laravel/Symfony
• Experience with Front End frameworks (React, Tailwind)
• Commitment to web best practices including accessibility, responsive design, and CWV
• WordPress at scale (Multisite or other)

Key Qualifications:

• 6+ years of experience building custom WordPress products
• Experience working at a remote-first company and with a close team
• Experience shipping customer-facing products
• Excellent written and verbal remote work communication skills
• Self-directed project leadership skills

Working At Carrot

Our Members Come First

• We love helping our members generate leads and close deals. Making an impact on their lives fires us up! We share customer success stories daily.

We Love Innovation

• We love being on the cutting edge of technology and performance. If it helps our members generate leads we want to test & deploy it.

Leave A Legacy

• We take our brand very seriously. You'll see orange everything when you join Carrot. We're passionate about positively affecting our communities & we aim to empower our team to make an impact in their local communities as well.

We Love To Have Fun

• Our culture is laid back and fun! We're a group of diverse individuals working together to achieve a common goal. It may sound cliché, but Carrot is one of those places that actually has a great company culture.

Fully Remote & Flexible

• We're pretty darn good at remote work because we've been doing it since before it became cool (like since 2010). We have Carrot team members all across the USA and offer a fully remote work environment that's focused on a healthy work-life balance.

But don't take our word for it... Here's what our team members are saying about life at Carrot:

• "Carrot is constantly trying to improve its culture, product, and communication. I love being a part of an organization that is always looking for better ways to serve our team and customers."
• "Carrot isn't the norm when it comes to business. Carrot practices what it preaches and genuinely cares about people, both internal and external."
• "Awesome team and coworkers, and a company that cares about its employees. Range of opportunities and challenges to tackle. Big enough to provide room for growth and being part of something significant, and small enough to feel like a family."
• "It's a place where you can express your ideas and use your talents to help improve the company and the product. The leaders genuinely care. And what's really awesome is flexible schedules. That'll keep a person for sure."

Benefits

We believe that a healthy team is a happy team, which is why we've put together a benefits package that emphasizes work-life balance and growth.

• Paid Time Off: 3 weeks of vacation time + 1 week of personal leave + 11 paid holidays each year.
• Health Insurance: We’ll cover 75% of the total cost (including dependents) for any of our health, dental, vision, & life insurance plans.
• Fully Remote & Flexible: As long as you’re legally authorized to work in the U.S. and have a U.S. mailing address, we don’t care where you work from!
• 401(k): You'll be eligible to open your 401(k) once you've been with Carrot for 6 months. Carrot's typical 3% gift is being reinstated incrementally in 2025. 
• Home Office Setup: Snag a new computer on us and receive a yearly stipend to set up your home office.
• Personal Development Stipend: We’ll provide a dedicated budget for courses, training, or conference that will help you improve in your role.
• Fitness Stipend: Let us foot the bill for your gym membership or home workout equipment.
• Yearly Charitable Contribution: Each year we’ll donate $500 in your name to a non-profit or charity that you’re passionate about.
• Free Books: Carrot will gladly buy you one book each month that will help you grow personally or professionally, all you have to do is ask!
• Paid Parental Leave: Take up to 6 paid weeks off to enjoy your new little one!

Ready? 

We're getting the feeling that you’re ready to click that apply button.

If you don’t tick every box for this role, please don’t rule yourself out just yet. We’ve seen the research that women and other people in underrepresented groups tend to only apply when the checklist is all ticks. We prioritize hiring incredible human beings over simply ticking boxes – so if this role resonates with you, hit that apply button!